Johnson Outdoors

Johnson Outdoors Inc. is a publicly traded company founded in 1970, specializing in outdoor recreation products. Headquartered in Racine, Wisconsin, the company operates through four main segments: Fishing, Camping, Watercraft Recreation, and Diving. It offers a wide range of products, including electric motors, sonar equipment, kayaks, tents, and diving gear. The company is known for its iconic brands, such as Old Town, Minn Kota, Humminbird, Cannon, Eureka!, Jetboil, and SCUBAPRO. Johnson Outdoors has a strong commitment to innovation and sustainability, focusing on environmentally responsible practices in its product development. With approximately 1,200-1,500 employees, the company generates annual sales of around $425 million and is recognized as a leader in the global outdoor recreation market.