Go To Market (GTM) Product Manager

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Summary

Location

Shanghai, China

Work

Full-time

Experience

7+ years

About this Job

Company Description

We are seeking an experienced Embedded Middleware Expert to join our team. The ideal candidate will have a strong background in C/C++ programming and expertise in developing communication frameworks for intelligent driving and cockpit products. You will play a key role in designing, implementing, and optimizing middleware solutions that enable seamless interaction between software and hardware components.

Job Description

‌Job Summary:‌

We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

‌Key Responsibilities:‌

  1. ‌**Market & Competitive Intelligence:**‌
    1. Analyze ‌long/short-term demand trends‌ in automotive software (e.g.:  Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.
    2. Benchmark competitor products to identify gaps and USP opportunities.
  2. ‌**Product Strategy Alignment:**‌
    1. Define product value canvas based on market needs
    2. Define product entry strategy for different customer categories
    3. Define differentiated positioning for automotive software stacks
    4. Collaborate with engineering to design ‌technology roadmaps‌ based on market needs.
  3. ‌**GTM Execution:**‌
    1. Lead cross teams to develop plans for automotive software product commercialization
    2. Enable sales team for product promotion and acquisition

Qualifications

    • 7+ years in ‌automotive software industry
    • Proven track record in analyzing ‌automotive tech trends
    • Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.
    • Experience with Tier 1/OEM collaboration models.

About the Company

Bosch Group

Privately Held
Automotive ManufacturingIndustrial ManufacturingRobotics Hardware & ComponentsRobotics Software & AI

The Bosch Group is a leading global supplier of technology and services. It employs roughly 417,900 associates worldwide (as of December 31, 2024). According to preliminary figures, the company generated sales of 90.5 billion euros in 2024. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 86,900 associates in research and development, of which nearly 48,000 are software engineers. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: https://www.bosch.com/data-protection-notice-bosch-linkedin/

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