Senior / Staff Product Manager – Industrial IoT

Company:

Qualcomm China

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing

General Summary:

Senior/Staff manager for industrial product management, the main coverage is:

1. Product Strategy & Roadmap Definition:

• Support the product roadmap definition for Qualcomm IQ product line, ensuring alignment with market trends in Industry 4.0, Edge AI, and OT/IT convergence.
• Translate complex industrial requirements into feature requirement.
• Differentiate our offerings against competitors by leveraging Qualcomm company's existing strengths in industrial grade platforms

2. Ecosystem & Business Model Innovation:

• **Build the Industrial Ecosystem:**Identify and partner with key ISVs, SIs, ODM, OEMs, support BU to create validated reference designs.
• **Define New Business Models:**Work together with sales to develop go-to-market strategies specific to the industrial sector, like new disti model, ecosystem player support model etc.
• Establish the company's reputation in the industrial space by ensuring compliance with key Chinese industry standards.

3. Key Account & Design-Win Acceleration:

• Work closely with Sales and CE teams to identify and targettop-tier "Lighthouse" customersin the industrials including industrial PC, Machine Vision, PLC, HMI etc.
• Drive theDesign-Winprocess at the architectural level, ensuring Qualcomm IQ silicon is selected for next-generation industrial hardware.
• Act as the primary product interface for strategic customers, gathering feedback to iterate quickly and achieve rapid market breakthrough.

4. Market Intelligence & Lifecycle Management:

• Analyze competitor strategies in the industrial space, work with BU and sales to adjust pricing, packaging, and feature sets accordingly.
• Monitor the industrial lifecycle in China, managing product obsolescence and ensuring continuity plans that meet industrial expectations.

Qualifications & Requirements

• Experience:5+ years of Product Management or Product Marketing experience in theSemiconductor Industry, with a specific focus onIndustrial Automation.
• **Technical Expertise:**Bachelor's or Master's degree in Electrical Engineering, Computer Science, or related field. You must understand the hardware architecture of:
  • Industrial PCs & Embedded Systems (with Intel's industrial PC FAE experience is a plus)
  • Machine Vision & Imaging Sensors
  • PLCs & Motion Control Systems
  • HMI & Edge Gateways
• **Ecosystem Knowledge:**Deep understanding of the industrial supply chain, including key OEMs, ODMs, and software partners. Familiarity with industrial protocols (EtherCAT, Profinet, TSN etc) is essential.
• Business Acumen:Proven track record ofentering new markets. Experience in defining business models that accommodate long product lifecycles and high-reliability requirements.
• **Leadership:**Ability to influence cross-functional teams (R&D, Sales, Supply Chain) without direct authority.
• **Language:**Fluent in English (written and spoken). [Local Language, e.g., Mandarin] is highly preferred for regional ecosystem engagement.
• **Travel:**Willingness to travel domestically to visit key customers and partners (approx. 30%).

Preferred Skills (Nice-to-Have)

• Knowledge of Functional Safety standards (IEC 61508, ISO 13849) and Cybersecurity (IEC 62443).
• Existing relationships with decision-makers at top industrial automation companies.
• Experience with Edge AI accelerators and heterogeneous computing architectures.

Competencies

• **Strategic Vision:**Ability to see where the industrial market is going in 3-5 years, not just where it is today.
• **Customer Empathy:**Deep understanding of the pain points of industrial engineers and procurement teams.
• **Agility:**Ability to move fast and break barriers in a new market segment while respecting the rigorous nature of industrial qualification.
• **Ecosystem Builder:**A natural networker who can bring partners together to create value.

Minimum Qualifications:

• Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.

OR Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. OR High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

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