Head of Communications

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Business Communication Manager

Your role and responsibilities

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.

The work model for the role is: #Li_onsite

This role is contributing to the Robot & Discrete Automation in Bangalore, India

You will be mainly accountable for:

• Develop and implement marketing communication strategies to strengthen the company’s brand image and value proposition, ensuring alignment with global, corporate, and country guidelines.

• Select, adapt, and execute appropriate communication tools and promotional activities (events, fairs, online campaigns, print media, sponsorships) to support sales initiatives and lifecycle marketing.

• Drive lead generation and enhance visibility through effective communication across trade media, while managing external service providers to ensure quality and timely delivery.

• Monitor, evaluate, and report on marketing communication initiatives against global and local targets, identifying improvement opportunities and ensuring continuous optimization.

• Foster collaboration across divisions and maintain strong internal and external communication networks to encourage innovation and knowledge sharing.

Qualifications for the role

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10+ years of professional experience in marketing communications, brand management, or related domains, with proven leadership exposure.
• Strong knowledge of strategy and planning, stakeholder management, project management, and execution excellence, with a track record of delivering against performance targets.
• Demonstrated ability to uphold organizational values, integrity, and compliance with global/local standards, policies, and statutory regulations.
• Experience in building, leading, and motivating high-performing teams, with strong collaboration skills across divisions, business areas, and geographies.
• Proven expertise in customer-centric communication, supplier relations, and brand positioning, ensuring alignment with corporate objectives.
• Excellent communication, interpersonal, and change management skills, with the ability to influence stakeholders at all levels.
• Commitment to health, safety, and environment (HSE) practices, ensuring continuous improvement and adherence to company code of conduct.

More about us

ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics. As one of the world’s leading robotics and machine automation suppliers, we have shipped over 500,000 robot solutions. We help our customers of all sizes to increase productivity, flexibility and simplicity and to improve output quality. We support their transition towards the connected and collaborative factory of the future. ABB Robotics & Discrete Automation employs more than 11,000 people at over 100 locations in more than 53 countries. www.abb.com/robotics

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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